starting a FASHION brand?…

We can help make your vision reality…

 

SAMPLING / PRODUCT DEVELOPMENT

  • We guide you through the Design & Development process, ensuring that your set up is up to Industry standards from day one. Steps technical design, pattern making, sampling, production, and sourcing fabric houses as well as others crucial to develop and cost your product line.

  • We help you determine the optimal number of styles, colors and sizes to launch your collection with, taking into account cash flow, manufacturer's capacity and minimums.

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PRODUCTION AND COSTING

  • We can introduce you to either small domestic cut and sew or full package production houses, as well as some of the largest manufacturers in Asia, India, Turkey and other parts of the world.

  • We analyze costing and margins per collection, as well as when needed, help negotiate the fairest terms for both you and your manufacturer. We review cost sheets to ensure we are capturing all necessary costs.

  • We have experience negotiating costing with manufacturers and determining ways to reduce production costs without compromising quality or esthetics.

  • We make sure your production cycle and timelines are thought out, properly planned and attainable for product development, samples, production, fulfillment and delivery to customer whether wholesale or direct to consumer.

  • If you’re an established on line retailer, we help you set up the most efficient methods to determine open to buys based on your cash flow past demand for product and growth expectations based on budgets or revised forecasts.

  • We can help you streamline your logistics from manufacturer to customer, determine freight and duty costs based on overseas manufacturers, as well as introduce you to freight forwarders and fulfillments houses(3PL’s) and advise so you can negotiate the best terms for your specific type of business


BRANDING AND SALES

  • We review your marketing collateral and offer advice to ensure your “concept” is communicated clearly and consistently in all areas of your company.

  • We help you determine the key competitive advantages and price points at both wholesale and retail, as well as how to communicate those features and benefits to showrooms/buyers/sales associates and most importantly customers.

  • We have proven methods to acquire showrooms or independent sales reps. We help you determine which Showrooms you should approach to carry your collection and provide you with a plan including how to approach them, what to ask and how to determine if they are right for you.

  • For established brands we have consultants who have led both domestic and international sales teams with astounding results, available to train, set sales goals and monitor productivity of your existing team as well as recruit and train new reps. This would also include the review and revisions of marketing collateral currently being used by your existing sales force.

  • Once you have acquired purchase orders and delivered product to customers what’s next? We have successfully proven methods to increase sell thru at the retail level to ensure reorders as well as develop your success story.


DIRECT TO CONSUMER / SELLING ONLINE

  • Starting an e-commerce retail operation is different than the wholesale and brick and mortar retail business models. The differences are many and include organizational structure and key personnel, how cash is used for inventory and infrastructure, sales and marketing, web development, fulfillment and logistics among others. We have years of experience and success working with many on-line retailers, both at the start-up level as well as established brands. We can walk you through these differences to ensure you have the big picture in mind as you launch your new site or grow or extend your existing brand on line.


FINANCIAL REPORTING / BUDGETING / CASH FLOW / OPEN TO BUY / FACTORING

  • More important than how much funding you have to launch your business is what you do with that funding. We equip our start up entrepreneurs with the necessary financial tools to minimize risk and maximize profitable growth. These tools include proper expense classification between cost of goods sold and operating expenses to get a true gross profit margin and determine cash flow needs thru either start up or hyper growth phases

  • We develop cash flows to ensure your business remains solvent as well as help guide you with purchasing decisions whether for capital expenditures, inventory or operations based on available cash flow forecasted for future periods

  • For retail operations we develop open to buy schedules to ensure inventory is controlled and not overbought to the point it can put your company’s cash flow in jeopardy.

  • We work closely with you and your team in helping budget for future years as well as forecast changes to budget.

  • It’s important to sell to customers who will pay you timely. We help you develop controls in accepting new customers, determining whether or not to factor or when it’s acceptable to ask for a deposit before accepting the PO and going into production.


PERSONNEL / KEY HIRES TO SCALE YOUR BUSINESS

  • We work with established clients to determine what their organizational structure will look like based on future growth plans, then evaluate strengths and weaknesses of current key personnel. Based on our findings we recommend the “next” key hires to achieve managements growth objectives while taking into account cash flow available to reach those objectives.

  • We analyze funding available to launch your company and determine positions that should be outsourced until the company has enough cash flows from revenues to bring in personnel to fill the position on a full time basis. We introduce you to independent web developers/branding agencies/PR companies/Social media companies/fulfillment houses/Showrooms and independent sales reps/Outside bookkeeping services/Designers/Pattern makers/Domestic manufacturers that do small production runs.

  • We have networks of talent with apparel experience at all management levels, including Design, Product Development, Production, Sales, Finance, E commerce, and Merchandising


GENERAL NEEDS

  • We make sure that companies entering the fashion industry are aware of tried and true methods for costing, manufacturing, branding, market research, and selling new product in the market place.


have questions?

set up a free 20-min call with us

or email us at info@apparelsynergy.com